Marketing, Sales & Service Career Pathway

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The Marketing, Sales, and Services career pathway aligns the course work with current and projected employment opportunities and the basic business foundation of marketing and innovation. Marketing includes the processes and techniques of identifying, promoting, and transferring products or services to consumers and is a function of almost every business. It exists within an environment of rapidly changing technology, interdependent nations and economies, and increasing demands for ethical and social responsibility.
This pathway emphasize training to meet the growing need for marketing professionals with skills in communication, small business, self-employment, advertising, marketing strategies, product and service management, and promotion and selling concepts. It also provides students with a firm foundation for advanced education, entry to a career, and success in the global marketplace.
Sample occupations associated with this pathway:
  • Account Executive
  • Advertising Executive
  • Brand Manager
  • Buyer
  • Direct manager
  • Event marketer
  • Market Analyst
  • Marketing Administrator
  • Media Planner
  • Product Manager
  • Public Relations Officer
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